FIRE-FX Kicks Off 2015 With Two Major Product Awards! Electronic House Magazine 2015 Media Server Product of the Year and CEA 2015 Mark Of Excellence Media Management Product of the Year!

What a way to start 2015! FIRE-FX won the CEA Media Management Product of the Year… Again!

POTY 15 Winner-07

It was quite an achievement to be two time winner; 2014 and 2015 Media Management Product of the Year.  In addition to this, the FIRE-FX UPLAY was just named by Electronic House Magazine as the 2015 Media Server Product of the Year! Check out our award winning UPLAY product today!




MOE_Winner_Logo SmallThe FIRE-FX team has been hard at work, pushing the limits of technology to optimize the professional grade media server in ways never seen before. We are grateful for the accolades and are looking forward to an exciting year. Look for our new product announcements at CEDIA in Dallas Texas this year when we unveil a real game changer for media server technology!

Tips To Survive The “Media” Zombie Apocalypse

Use your brains, don't eat them!

Use your brains, don’t eat them!

Survive The ‘Media’ Zombie Apocalypse. Fire For Effect!

We’re not talking about necrotic flesh eaters. We mean the daily-drone, morning-commute, stand-in-line, take what they’re given type zombies.

These zombies happily commit to companies limiting their content, hardware, access, and interface options. They never really own what they buy and can’t control media availability or even quality. They have no control or freedom with their media.

FIRE-FX believes in providing people the best, fastest, most intuitive way to store, control and experience their media content. We don’t control the source. We don’t limit users to streaming media over the Internet. We don’t compromise the quality of a user’s collection. We don’t restrict a user’s options in an attempt to corner the media market.

FIRE-FX gives you the tools to rise above the compromises that the zombies accept without a second thought.

Break free from the zombies. Refuse to stand in line. Allow your users to control what they own and own what they control. Let your users accept the best on their terms.

Stop by Booth #1356 at the CEDIA Expo to see how FIRE-FX can help you with your projects!

FFXPLAY 3.0 Wins 2014 CE Pro MOE Award: Named Media Management Product of the Year!

Las Vegas, NV – 1/10/2014 (Consumer Electronics Show): FIRE-FX has been recognized by the Consumer Electronics Association’s TechHome Division with the 2014 Mark of Excellence Award of Media Management Product of the Year. FIRE-FX’s Premium Media System, the FFXPLAY 3.0, has been carefully chosen by a panel of industry experts to join an exclusive group of products deemed best in custom integration and installed technology.

MOE AwardMedia Management Product of the Year
This award recognizes the best new and/or improved media management product. The winning product will effectively manage digital audio and/or video content within the home. Entries may store content locally or stream from local or cloud servers. Media management may be a subset of the product’s overall capabilities such as Web enabled TV, digital video recorders, and home theater receivers. The winning entry will provide a state-of-the-art end-user experience for accessing and playing digital content.

“The FIRE-FX product team has worked hard to make the FFXPLAY 3.0 perform like a media system large (1)should,” said Ken Allhands, Vice President of Software Design, “It is highly gratifying to have the recognition of our peers in the AV industry.”


The FIRE-FX FFXPLAY 3.0 is a lightning-fast, firmware-based media server that literally runs circles around the competition when it comes to performance. Instead of placing our media server on a bloated operating system like Windows or Ubuntu on a hard drive, we FFXPLAY in Palm 600have created our own firmware, stripping out anything not associated with playing media and loading it into RAM for the fastest performance possible. The result is a solid state media player that is as stable as it is fast and literally fits in the palm of your hand.

“What really sets the FFXPLAY 3.0 system apart from our competitors is our flexibility, automation, and open architecture,” added Dave Putman, Vice President and CTO, “Our system allows the integrator to create a truly custom, high-performance media experience!”

The CES, running Jan. 7-10, has more than 3,200 exhibitors and is expected to attract more than 140,000 visitors.


FFXPLAY Control Modules for RTI, Crestron, and Control4 Now Available on Support Forum

Controllers small

FIRE-FX continues to lead the way in the media server market by ensuring the company’s popular FFXPLAY is supported by leading industry control systems from Control4, RTI, and Crestron. The new drivers feature support for the full FFXPLAY IP control API, and expose popular advanced features. Dealers have universally embraced the FFXPLAY systems in their custom integration projects, and this enhanced controller support brings added advantages to the FIRE-FX line over competing systems.

The control modules are downloadable from the FIRE-FX Authorized Installer’s Support Forum located at To become an authorized re-seller of FIRE-FX products email your request to

FIRE-FX and Elite Screens Partner at CES 2014 in January

Elite Screens

Austin, TX – 11/7/2013 – FIRE-FX announced today that it will be partnering with Elite Screens this year at the International Consumer Electronics Show in Las Vegas, NV from January 7th – 10th 2014. The FIRE-FX Media System will be front and center, on display at the Elite Screens booth (Booth #20848).

“Elite Screens was looking for something to make their screens really ‘POP’, to give the audience that ‘WOW’ factor, and after seeing our demo at CEDIA 2013, they decided that the FIRE-FX Media System delivered just that,” said Ken Allhands, Vie President of Software Design. “Elite Screens is known for providing exceptional value and performance in their product line which makes them a great fit for partnering with FIRE-FX, as we are known for the same thing in our product line.”

Stop by Booth 20848 at CES this year and see the power of the FIRE-FX media server displayed on Elite Screen’s latest offering in state-of-the-art projection screens!


FIRE-FX is a high-performance home theater media server system developer based in Round Rock, TX. We focus on bringing together proven technologies that greatly simplify and automate installation while delivering high performance capable of creating that “WOW” factor at an affordable price. FIRE-FX combines award winning software with state of the art PC components and the power of cloud computing to bring the true cinema experience of a multiplex to your home theater or living room at a reasonable cost. For more information, visit

About Elite Screens

Elite Screens Inc. is a California-based company founded in 2004 by manufacturing veterans from the AV/IT/Custom industry. Elite Screens specializes in affordable and innovative high quality projection screens in a wide range of types and sizes for all applications, including home cinema, business and education. The screens are notable for ease-of-use features. The company offers electric, manual pull-down, tripod-portable and fixed frame screens; all include remote control. A standard IR remote control and three-way switch enables users to control the screens from anywhere in a room, The products’ highly effective scattered screen angle makes it possible to view a clear picture from a variety of perspectives. The screens are manufactured in Taiwan, with a production facility in Shanghai. The US headquarters is located in Cerritos, CA. For more information, visit