Like any business today, the home automation AV industry is driven by
word-of-mouth referrals. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends – it’s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.
The secret to generating referrals lies in understanding the “Customer Referral Cycle”. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer.
Of the four pillars of home automation, lighting, security, environment, and entertainment, the one that will be showed off to friends and family the most is the entertainment system. This is the sexiest thing you will deploy in a home and its performance will likely make or break your referral business.
Since most business in the home automation AV industry is referral based, it makes sense to take care when selecting
your media source devices as their performance will have either a positive or negative impact on your next sale opportunity.
When selecting a digital media system, you want the best performing, most reliable system out there. You will not be there to ensure the demo goes well, so you want a bulletproof media system that anyone can operate with ease. You need the FIRE-FX media system!
The FIRE-FX line of media systems deliver the jaw dropping WOW factor that you need your customers to experience and share with their peers. Our media systems are so sexy, they will even make lower end control and AV systems impressive to demo.
Contact FIRE-FX today to see if you qualify as a partner.
3580 Rocking J Rd.
Round Rock, TX 78665