A Bulletproof Media System

FIRE-FX Bulletproof Media System from FIRE-FX on Vimeo.

Like any business today, the home automation AV industry is driven by
word-of-mouth referrals. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends – it’s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.


The secret to generating referrals lies in understanding the “Customer Referral Cycle”. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer.

Of the four pillars of home automation, lighting, security, environment, and entertainment, the one that will be showed off to friends and family the most is the entertainment system. This is the sexiest thing you will deploy in a home and its performance will likely make or break your referral business.

Since most business in the home automation AV industry is referral based, it makes sense to take care when selecting

your media source devices as their performance will have either a positive or negative impact on your next sale opportunity.

When selecting a digital media system, you want the best performing, most reliable system out there. You will not be there to ensure the demo goes well, so you want a bulletproof media system that anyone can operate with ease. You need the FIRE-FX media system!

The FIRE-FX line of media systems deliver the jaw dropping WOW factor that you need your customers to experience and share with their peers. Our media systems are so sexy, they will even make lower end control and AV systems impressive to demo.

Contact FIRE-FX today to see if you qualify as a partner.

3580 Rocking J Rd.
Suite 500
Round Rock, TX 78665

SAVANT Systems Selects FIRE-FX as Smart Partner

SAVANT Systems has selected FIRE-FX, the award winning, best-in-class, media server manufacturer, as a Smart Partner. The partnership ensures seamless integration of the FIRE-FX product line with the SAVANT family of control systems and marks the beginning of what we anticipate to be a long standing relationship with a premier controller company. FIRE-FX is looking forward to raising our profile even higher in the home automation market through this cooperative program.

Based in Round Rock, TX, FIRE-FX has been manufacturing some of the most advanced and reliable professional grade media systems in the world since 2011. The company’s patent-pending technology out performs all of the competition and is simple to set up and consistently demonstrates superior reliability in the field. The FIRE-FX media system was named Media Server of the Year in 2015 by Electronic House Magazine and won the CEA’s  Mark of Excellence Award as Media Server of the Year in 2015.

“We feel that SAVANT’s forward looking technology is a natural fit with our high performance media systems,” stated Dave Putman, FIRE-FX’s VP, “Coupling these two technology platforms together creates a force-multiplier where the yield of one plus one is definitely much greater than two!”


About Savant
Savant is a recognized leader in home control and automation, and one of the fastest-growing Smart Home companies in the luxury and mid-markets. With powerful technology that brings together the four pillars of automation-lighting, climate, entertainment, and security-in a single, easy-to-use app, Savant enables homeowners to control their whole home with one touch. Offered through both iOS and Android, the Savant App delivers the premier experience in all of home automation. Savant is headquartered in Hyannis, MA, and has offices in San Francisco and Salt Lake City, as well as an experience center in New York. Savant systems are sold all over the world through a network of Savant Authorized Integrators and through Magnolia Design Centers. Learn more at www.savant.com.

For more information about the Savant Certified Partner Program, please email partners@savantsystems.com.

Plan A Family Movie Night With FIRE-FX Media Systems

We woke up this morning to another cold and dreary rainy day this morning in Texas. Around most of the country, the weather was even worse than it was here. What to do with the family when it’s so cold and icy outside? How about planning a movie night? I don’t mean just sitting together on the couch and watching a movie, our family does that pretty regularly. But occasionally we like to do a true movie night.

To prepare for a family movie night, you will need a few things.

  1. Pick a great movie: If you are like us and have kids, just about anything from Disney will do. Heck, even if you don’t have kids, you really can’t go wrong with a Disney movie on a dreary rainy day!
  2. Print movie tickets. Go to Sweet Daisy Designs and print your custom movie and snack tickets.
  3. Prepare some special movie snacks… not your run of the mill popcorn; remember this is a special movie night. In our house, we like to eat homemade Maple Bacon Popcorn (Popping popcorn in bacon grease is the bomb!). Not a fan of bacon? You may like one of the popcorn mixes from The Food Network.  Another popcorn alternative is to set up a gourmet popcorn bar.DIY-Movie-Night-Popcorn-Bar-FamilyFreshMeals.com_Or if you have a sweet tooth, try this M&M’s® Movie Night Snack Mix.M&Ms Snack Mix #HeroesEatMMs #shop #cbias
  4. Put the popcorn in custom snack bags. We prefer to make our own personalized movie snack bags like these.
  5. If you are going for the ultimate movie house experience at home, watch your movie with the Cinema-FX feature from FIRE-FX Media Systems.Cinema-FXCinema-FX plays theater style intro and outro videos and uses cloud technology to stream random trailers of soon to be released movies before launching your movie providing a unique “Movie House” experience in your home each and every time it is used.

Ultimately, family movie night is more about how you spend time with your family than the actual movie you watch. Enjoy each other’s company and prepare for this activity together and you are sure to create a special night to remember.

FIRE-FX Media Systems Re-brands With A New Logo… But What Does It All Mean?

FIRE-FX Media Systems recently re-branded it’s website, www.fire-fx.tv, with a new theme and logo. Consisting of an orange block with a double-helix flame floating over the bold capitalized FIREFX moniker. It’s bright, clean, looks really cool, but what does it all mean… if anything?

New FIRE-FX Logo

The New and Improved FIRE-FX Logo

Rest assured, there is meaning behind every aspect of the new logo. While FIRE-FX has only been in business for four years now, we have built on a deep tradition that precedes our existence by over a century and this is also reflected in our logo design.

The orange color hails back to the founder’s and co-founder’s technology roots in the U.S. Army Signal Corps. Both Larry and Dave are active Signal Corps Chief Warrant Officers in the Texas Army National Guard. Orange was selected in 1872 as the Signal Corps branch color, so the orange pay homage to their military technology roots.

Soldier BFT test

Soldier tests Blue Force tracker in tactical vehicle.

With a combined 37 years military experience, we felt that our time in the Army had a great influence on how we started and continue to operate our business. In the Army, we work as a team and get the mission done at all costs. We don’t sleep until a problem is solved. This is the work ethic we bring to our product line and customer service. The Army core values of Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage help guide our decision making and operational tempo.

From the signal orange background we move to the name itself. The FIRE-FX name was derived from the military term “Fire For Effect”.Mortar 12 Marchj 2013“The term ‘Fire For Effect’ is a military term used by spotters for indirect fire weapons such as mortars or artillery. ‘Fire For Effect’ is the command the observer gives the firing battery after the shells from one ‘ranging’ gun hit the target successfully. The firing battery then lets loose with all guns firing at the same range and azimuth. That is to say the ‘Fire For Effect’ order switches the fire from one gun for ranging to six or more guns to deliver maximum impact on the target.”

The meaning of FIRE-FX is two fold. First, we have carefully gauged the market and developed revolutionary technology platforms allowing us to provide the maximum impact by focusing our resources on the ease of use of our product line by our partners, the system integrators. Second, our systems challenge the status quo by delight the customers with power and flexibility not seen elsewhere in the industry, allowing  to show off their system with robust, feature-full system effects, performance and features found only in the FIRE-FX product line.

And finally on to the helix flame. The Double Helix represents that which is embedded in our company’s DNA; A commitment to changing the AV industry by challenging current paradigms with revolutionary technology and product offerings that enable system integrators and their customers to use their media systems the way they want to, without traditional restrictions or limitations. Logo Helix OrginsCombining the FX from FIREFX with the double helix we get the helix flame. If you look carefully at the helix flame, you will see the letter “F”  with the letter “X” in an overlay at a 45 degree angle.

Now that you know the back story of the FIRE-FX logo. Stop by our new website and see for yourself!

FIRE-FX Media Systems